30-60-90 hike!

Guess what sports fans? It’s almost football season. The sports talk airwaves are filled with football speak – preseason college rankings, upset specials, NFL preseason games, etc.

Pretty soon we’ll be hearing field microphones capturing the quarterback’s “hut one, hut two, hut three” hike calls.

I’ve got my own version of the quarterback barking signals over the center, and it’s called “30-60-90 hike.”

If you are an agency owner, CEO or COO it’s that time of year to get serious about the next 90 days. And, if you are, you’ll be able to enjoy the last 30 – December – with less stress than normal.

Here’s what I suggest to my clients:

Create specific goals for the next 30 days; the next 60 days; and the next 90 days. Make the commitment to achieve those in the time frame you set. Take a measure of what you have achieved after each 30-day period.

You will be surprised at much you can accomplish if you set achievable goals that move you and your agency forward.

Your 2011 revenue goals will be, in part, dependent on how much new business you can generate in the last third of this year. So, as you create your goals make proactive business development a priority.